Reasons You Should Use a Drone When Selling Your Home

Over the past few years, technology has advanced very far, and that change shows itself clearly when it comes to selling a home. Listings used to only have a few photos, but as time went on, photos became more and more important. Then video walkthroughs of homes became popular to show buyers the home’s layout.

Today, drone photography and videos are the hot new way to show off homes for sale. While using drones may seem like overkill to some, they come with many advantages that are impossible to have otherwise. Here are four of the best reasons to use drones while selling a home.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

Drones Give Listings a Wow Factor

First impressions are critical when selling a home, so homeowners need to ensure that the first thing buyers see on their home’s listing is something that’s going to grab attention and not let it go. Using drone videography and photography can do just that. Having a video of a drone flying around the home at the top of an online listing can be a great way to draw buyers in and make them want to see the rest of the photos and information on the listing.

Drones Can Show More Than Just the Home

When a buyer is looking for a new home, they aren’t looking for just the home—they’re also looking for the area surrounding the home, and they will have a lot of questions about it. How far is the nearest shopping center? Are there any parks nearby? How large is the neighbourhood? It can be difficult to answer these questions verbally in a way that everyone understands, but by using drones, the homeowner can visually show the area surrounding the home so buyers can see what is and isn’t nearby.

Drones Can Show the Home In New Ways

With traditional photography, getting certain angles on a home can be impossible. However, with drone photography, almost nothing is off the table. Drones shoot cinematic videos, providing visuals around homes, over homes, inside homes, and stunning 360-degree shots. Normal photos are purely static and don’t allow buyers to see any more than they show, but with drones, it’s possible to create interactive images that allow buyers to click through the home and see it as if they were actually there.

Drone Photography is Affordable

It’s easy to be intimidated by drone photography because it seems like it would be very expensive to do. However, hiring a photographer can be very affordable. How much a session costs will depend on what the homeowner wants to get out of it. Just taking photos will be cheaper than doing a video walkthrough, and a video walkthrough will be cheaper than a flyover of the surrounding area. Homeowners can choose what they want to do and work with the photographer to select a package that works for them at a price they can afford. On average, one session will cost anywhere from $200-600.

Tips For a Picture-Perfect Drone Experience

Using drones helps take beautiful photos of properties to help enhance their real estate listing. However, some things can be done to help improve the outcome of the images captured. The number one tip to keep in mind when using drones for photography is to clean up the property's yard, driveway, and roof. Additionally, real estate drone photography tips include: 

• Adjust the Drone's Settings: Change the settings to a camera aspect of 3:2 or 4:3 and turn on the camera's autofocus.
• Use Natural Light: Take photos when the sun is optimal, or if needed, use neutral-density filters when lighting is too harsh.
• Keep Drone Low: The drone only needs to fly high enough to capture the property, and it does not need to capture the surrounding area. 
• Highlight Features: Focus the drone's camera on features such as a beautiful lawn or sparkling pool. 
• Use Various Angles: Do not be afraid to take photos from different angles. 

Enhance Your Listing With Drone Footage

Drones can seem intimidating to homeowners who aren’t familiar with them, but they can be a great resource to use when selling a home. These are just a few of the many advantages they can give. For more information on drone photography, be sure to contact a local drone operator who can help supply price estimates, schedules, and more.