A homeowner who is looking to list their property for sale often thinks that the individual features about their home are going to make it stand out on the market. They feel that their open floor plan might be appealing to a broader range of buyers, or the fact that their property is assigned to an award-winning school district will attract interested buyers in droves.
While these factors may help, it's ultimately the way that a real estate agent markets the property that will sell the home. Here's some ideas on how to market a home to sell:
Take Photos—And Lots of Them
Nearly all home buyers spend their free time sifting through online listings, and they love to browse through endless photographs of available properties. In fact, home buyers have become so reliant on images during their home search that they are often skeptical of properties that only have a few images attached to their listing. High-resolution photographs of every room and feature in the home are a necessity. Ideally, an online listing should have between 40 and 70 images attached to it.
In many cases, your real estate agent may take photos or have a professional photographer take photos. Be sure and approve and look through those photos. The photos should show the best features of the home in the best lght.
Have a 'For Sale' Sign in Front of the Home
This seems like an obvious marketing technique, but its influence is often ignored by even the most seasoned real estate professionals. While online listing sites play a huge role in the real estate market today, there's still many buyers who simply drive by a Lower Mission neighborhood property for sale only to discover it's for sale and immediately call the listing agent. People who searching for a home in a specific neighborhood or area often scour the area regularly in order to look for new 'For Sale' signs.
Utilize Social Media
The power of social media can not be overlooked in today's fast-paced real estate market. Home sellers and real estate agents should always share their listing links and images on their favorite social platforms. It only takes a moment for listings to go viral, and for a bidding war to ensue because so many people are interested in a home that has been effectively promoted on social channels.
Don't Forget About Traditional Marketing Materials
In today's fast-paced, high-tech, mobile world, it's easy to consider traditional marketing materials a thing of the past. However, they are still effective and useful tools when it comes to real estate marketing. Real estate brochures, flyers and even newspaper advertisements prepared by your agent are a great way to get the word out about an available home. These traditional materials can be used to reach different segments of the market, and ultimately may end up in the hands of the buyer who will make the best offer on the property.
Host an Open House
An open house is a quick way to generate buzz about a house that has recently been put on the market. Be sure that your agent holds an open house the first week of the listing and a few weeks after, should the home not immediately sell. An open house allows interested buyers to view the home in a relaxed, comfortable and welcoming setting. It gives them an opportunity to meet the agent and to learn more about the home than they would during a showing. It's not uncommon for a property to sell during an open house.
Working with the right real estate agent can help expedite the process of selling a home. An experienced real estate agent will not only know about reliable marketing tactics that have worked for decades, but also will be able to utilize the latest marketing trends that modern home buyers are influenced by. For more information on marketing a property for sale, contact a professional real estate agent today.